visitbrussels 

Invitation – Uitnodiging

The BRUSSELS QUALITY ACADEMY  and

are delighted to invite you to
the first Quality Academy session about DIVERSITY :
The Gay Market
on May 22, 2012 (2:30 – 5:30 pm)


Program & Headlines

2:30 pm: 

Introduction about Diversity and the Gay Market

  • The importance of respecting Diversity.
  • How does Diversity leads to different consuming characteristics, creating a niche market?
  • How is Gay Market defined?




Frédérick Boutry, Gay market specialist @ VISITBRUSSELS

2:45 pm:

The Gay Consumer‘s profile 

  • LGBT: Are there any consuming differences among Lesbians, Gay, Bisexual and Trans Gender consumers?
  • What are the characteristics that make Gay consumers one of the most powerful consuming markets?
  • Common areas of influence in consuming habits among members of the LGBT community from all over the world.



Nikos S. Morantis, CEO,
and
Zenios Zeniou, General Manager,
DESTSETTERS.COM

3:30 pm:  

Gay Brussels

  • The potential of the Gay Market for Brussels, the actions taken, the events.



Frédérick Boutry

3:45 pm: 

Break - networking

 

4:15 pm: 

How to get the friendly Attitude to please your Gay customer?

  • What must be taken into consideration when dealing with LGBT customers?
  • The common mistakes, the not obvious traps and the importance of training and education.
  • Drastic ways for attracting the interest, increasing customers' loyalty and ensuring the satisfaction of your LGBT customers.
  • Examples and case studies.
  • Q&A





Nikos S. Morantis
and
Zenios Zeniou

 

5 :30 pm :

End of session - networking

 



For whom?

Language:


All Brussels professionals interested in understanding, attracting, welcoming and retaining Gay customers
English
Date & Time:   May 22, 2012 at 2:30pm
Location:  Zinneke room – bip – Rue Royale 2-4 Koningsstraat  - Bruxelles 1000 Brussel

 

Please register here


  Together, let's shape the quality of tomorrow

 

visitbrussels logo visitbrussels logo

VISITBRUSSELS asbl/vzw
bip - Rue Royale 2-4 Koningsstraat
Bruxelles 1000 Brussel
http://www.visitbrussels.be/qualitydestination

For more information about Brussels Quality Destination & Quality Academy:
h.maisondardenne@visitbrussels.be